The CFO Tradie Toolkit

Struggling to quote accurately or track your cash?

Built and tested with real Aussie trade businesses,
no accountant needed

What is inside the CFO Tradie Toolkit?

You’ll receive instant access to the CFO Tradie Toolkit, a downloadable Excel workbook with multiple pre-built tabs, plus support resources to help you get started.

1. Cash Flow Forecast

Plan ahead with a 12-month rolling forecast designed to help you manage income, expenses, and seasonal dips.

2. Labour Pricing Calculator

Confidently price every job with built-in labour inputs tailored for trade businesses.

3. Chart of Accounts (Trade-Specific)

Stay organised with a pre-built account structure made for how trade businesses actually operate.

4. P&L + KPI Dashboard

Track performance in real time. See profit, margin, and other key metrics at a glance.

5. ATO Benchmark Comparison Tool

Compare your numbers to industry benchmarks. Instantly spot where you're overspending or undercharging.

6. PDF Welcome Guide

A clear, no-fluff overview and setup instructions to help you get started fast.

7. Loom Video Walkthrough

Follow along with a step-by-step video that shows you how to use each part of the Toolkit.

Why it pays for itself

A woman working at a desk with a pink calculator, receipts, a pen, and office supplies, including a mug, the woman's hand holding the pen, and part of her blue blouse visible.

Quote jobs confidently

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See how you’re performing against industry benchmarks

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Plan ahead with clear cash flow visibility

This toolkit is perfect for

Admins, managers, or family helping behind the scenes

Sole traders and growing trade businesses

Bookkeepers or advisors who want ready-made client tools

Meet Ross — The CFO behind the toolkit

Ross Duguid

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“Refined in the field with real trade clients across plumbing, concreting, and more.”

The CFO Tradie Toolkit was created by Ross Duguid, a seasoned financial expert and founder of ICG, who’s spent over 15 years helping businesses take control of their numbers, from small trade operators to multi-million dollar organisations.

Ross is a qualified CPA with a Bachelor of Commerce in Accounting & Marketing, and he’s worked across Australia and the UK in sectors like construction, hospitality, funds management and private equity.

He built this toolkit after seeing too many great tradies undercharge, stress over BAS, and lose track of their cash, simply because they didn’t have the right tools or support.

Now, he’s packaged up the exact systems he uses with his own clients, so you can plug in your numbers and finally feel in control, without needing an accountant or ongoing fees.

Testimonials

  • "Since working with Ross, my plumbing business no longer guesses charge-out rates, margins, or financial forecasts. Knowing your numbers is crucial for success, and I highly recommend Ross for all financial matters. His quick email responses, casual Zoom meetings, and ongoing support keep me confident and in control each month. I couldn't recommend Illuminate CG more!"

    Matt - Director, Plumbing Business

  • "Ross Duguid is an absolute pleasure to deal with, always professional, approachable, and genuinely invested in my best interests. He consistently goes above and beyond to ensure I feel informed, supported, and confident in every financial decision, and he has been an invaluable asset to our business"

    Jess - Director, Concreting Business

  • "As someone who loves the technical side of my job and isn’t particularly business minded, Ross has been an incredible help. Ross provided very valuable insight into my business and helped me plan out my next steps. He explained things clearly and simply, without business waffle, and helped give me a lot more confidence in the direction of my business"

    Hugh - Director, Physio Practice

Packed with lots of features

P&L Dashboard

Track your business performance with a real-time Profit & Loss dashboard. Instantly see where your money is going and how each job contributes to your bottom line.

ATO Benchmark Comparisons

Compare your numbers against industry benchmarks. Quickly identify areas where you’re overspending or undercharging, so you can adjust for maximum profitability.

Labour Pricing Tools

Confidently price your labour rates based on real costs and profitability goals. Make sure your labour charges cover overheads and contribute to a healthy bottom line.

Cash Flow Templates

Manage cash flow with ease. These templates let you forecast income and expenses, helping you avoid surprises and plan ahead for lean months.

Video Walkthrough Guide

Get up and running fast with an easy-to-follow video guide. Learn how to use each part of the Toolkit and apply it to your business. No guesswork, just step-by-step instructions.

Editable Spreadsheets

Total flexibility to customize the templates to your business needs. No locked tabs, just editable fields that let you adapt the tools as your business evolves.

What You Pay vs. What It’s Worth

Templates – Valued at $497

Dashboards – Valued at $197

Video walkthrough guide – Valued at $97

Total Value: $791
You pay just $297

Optional add-on: 1-hour support session
+$497 (booked separately after purchase)

Get expert help setting up your toolkit and reviewing your numbers. We’ll tailor it to your business so you leave with clarity and a solid action plan.
Limited spots available each month.

FAQs

  • Not at all. Everything is designed for real trade business owners — no accounting background needed.

  • It’s a one-time purchase, no ongoing fees or subscriptions.

  • Yes — the toolkit works for sole traders and growing businesses with a team. Whether you're quoting jobs yourself or managing a team, the tools help you stay on top of your numbers.

  • No worries. The walkthrough video shows you exactly how to use each tool step-by-step. You don’t need to be a numbers person — just plug in your info and the toolkit does the heavy lifting.

  • A 1-hour 1:1 session with Ross to help set up your toolkit.

  • No, the Toolkit is sold separately. The call is only available to Toolkit buyers.

  • After you buy, you’ll get the option to book a 1-hour Zoom support session for personalised implementation.

  • No, but it helps. The toolkit works with any software where you can export a basic P&L or CSV. Xero makes it even smoother.

Want to resell this toolkit to your clients?

Want to use this Toolkit with your clients? We offer a white-label license that includes:

  • Your logo + branding

  • Editable templates

  • Resale and client delivery rights

  • Optional onboarding support

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Don’t let your finances hold you back.
Take control of your pricing, cash flow, and growth with the CFO Tradie Toolkit, and finally get visibility over your numbers.

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Young man adjusting his protective ear and respiratory gear in a workshop.
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Developed by a CPA with 15+ years’ experience, in partnership with real trade businesses

Still have Questions?